30 UNDER 30 ALUMNI

Samantha starter her hospitality career in operations before stepping into marketing at TRG, then moving to work for hospitality technology businesses, first with Tevalis and later with Kobas. O both occasions she was the first key marketing professional within the business, giving her an opportunity to drive the brand direction and marketing structure. She is particularly proud having deployed an effective SEO strategy for Kobas, seeing page 1 results in as little as 3 months, increasing organic traffic and organic conversions.