30 UNDER 30 ALUMNI

Sarah McDermott is a strategically minded marketer with over 7 years marketing experience. Sarah currently works for Young &  Co Brewery as the Digital Marketing Manager, leading local and central website development, driving pub digital excellence by developing and delivering digital training across the group. Sarah’s achievements include obtaining a website booking conversions of 6% compared to their 3.5% target YoY and generating £59 million revenue from online pre-bookings which is +148% YoY in FY19.