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30 UNDER 30 ALUMNI

Sophie Herbert, Paris at Beds & Bars Ltd

Sophie Herbert is Head of Marketing UK at Paris at Beds & Bars Ltd. She looks after all marketing and sales activity for Belushi's bars and award-winning St Christopher's party hostels across Europe. Sophie has worked for the company for 6 years and now oversees 21 venues selling over 1 million bed nights and total revenue of £50 million per year.