ALL WINNERS

Dirty Martini won Innovation of the Year by introducing their new Martini Brunch concept in July 2018. A new offering was developed that perfectly aligned with the brand and provided a boost for afternoon weekend trade alongside an excellent customer experience.

The concept was backed by a number of activations including PR, local, email and influencer marketing that created a great demand across Manchester and Leeds sites. As a result a total of 75 pieces of coverage were generated within all markets, with the brand seeing the highest level of site visits in a month. The concept was quickly rolled out to Birmingham, Cardiff and London.