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Greene King Hungry Horse
Digital Campaign Of The Year
The Hungry for Summer campaign centred on a digital promotion that encourages users to use a digital scratch card or enter a unique receipt code, and submit their data to be entered into a competition to win prizes, which include discount vouchers to use at Hungry Horse. Judges was impressed with the way the brand had used a simple, tried and tested campaign mechanism, that was perfectly suited to its audience, brought to life with interesting creative and expertly executed. The agency was WPR
