ALL WINNERS

With Pho seeing exponential growth in the last few years, it was clear to their team that the website needed a refresh in order to keep up with their growing brand. They worked with their long-standing agency partner, Ignite Hospitality, to rethink, redesign and redevelop their website which would illuminate the emotion and ethos of the brand.

As the hub of all marketing activity, the new website brings each of Pho's locations to life through animation and illustration. This sits on-top of a fundamental content management system that allows the team at Pho to easily manage and update content.

Ignite planned migration thoroughly to ensure previous SEO values were not lost and that the new SEO strategy was playing to the brand's strengths and communications. This minimised loss in organic traffic that many new websites encounter, as well as any potential drop in customer expeirence.

The new site has seen a YoY decrease in bounce rate of -49% and a 60% increase in conversions. This is a great case study for a well planned and executed website redesign for an expanding restaurant group.

CASE STUDY