The Duck and Rice with Cavalier Communications Ltd created a content strategy based on insight and to bring the audience experience first whether it be online or in the restaurant. Activations throughout 2019 saw the use of influencers, brand partners and took advantage of their loyal engaged audience who are keen to champion the brand. Cavalier captured more than 80 pieces of content each month to highlight the likes of Chinese New Year, their Pilsner Urquell Masterclass, the 2018 World Cup and VIP visits just to name a few. The judges chose Duck and Rice specifically for taking national events and making them local, delivering joined up experiences on and offline alongside immersing brand content in local community and culture.
