ALL WINNERS

5AM, Mud and Wonky is a classic example of great use of insight and strategy executed within an AV campaign. Through research, Toby Carvery identified an unsaturated market position as an  opportunity for the brand. This campaign used emotion to communicate food quality and provenance  to consumers.

The campaign saw communications running through the brand's own media such as email, app, social and their website to improve retention with VOD as the key driver of reapraisal and acquisition to non guests. VOD saw view-through rates of over 86% with social obtaining over 37,000 views. 5AM, Mud and Wonky was a clear brand building activation that used strategic long-term positioning for the brand.

Hungry Horse was highly commended by the judges for their widespread, international, national and regional Glitter Gravy campaign. This comprised of a user-generated style video which was shared across social media and press, showcasing their new glitter gravy.

The video gained over 45 million organic video views on social media and was shared by the likes of Unilad, VT, Mashable and MTV to name a few. Hailed as a success, the glitter gravy was later rolled out across the whole estate for Christmas 2018.